Factors Affecting Ingestive Behaviour: Socio-Cultural FactorsTuesday, June 26, 2018
A wide range of socio‐cultural and environmental factors can determine changes in ingestive behaviour. Thus, traditions or habitual patterns, belief systems, peer pressure, availability of foods, and the context in which these are presented and consumed can all significantly predispose to or prompt increased caloric consumption. Moving to a neighbourhood with more fast food outlets, exposure to food advertising, decreasing affordability of healthy foods, or increased professional or social pressure can all influence eating behaviour. Thus, for example, taking up a job that requires extensive wining and dining of clients is likely to increase caloric consumption. Similarly, regularly partaking in social activities that revolve around eating and drinking can promote caloric excess. Not surprisingly, the frequency of eating out is an important determinant of food quality. As many of the factors that influence overconsumption are subtle (e.g. plate size, food variety, ambient distractions, etc.) and do not generally involve conscious decision‐making, exposure to an environment that promotes ‘mindless’ overeating will promote weight gain. For individuals in lower socioeconomic class, affordability and availability may limit access to a healthy nutritious diet. Lack of knowledge about healthy eating may also contribute. When present, identifying, recognizing and acknowledging the possible role of the socio‐cultural factors that promote overconsumption or pose important barriers to eating a healthy, calorically balanced diet is the first step to devising strategies to mitigate these influences or overcome these barriers. In addition to nutritional counselling patients in whom strong socio‐cultural determinants of obesity are identified may benefit from counselling by a social or public health worker.
Commentary: as important as socio-cultural factors may be, they are by far not the only factors affecting ingestive behaviour – more on this in coming posts.